Open TikTok, Instagram, or YouTube, and you’ll find an endless scroll of health hacks: how to sleep better, lose weight, boost your mood, or ease the perimenopause transition. For millions of Americans, this is now their first stop for medical advice. It’s easy to find and is right at their fingertips.

Recent studies reveal just how widespread the trend has become:

• 37% of U.S. adults seek health advice from influencers.
• Among Gen Z, over half (55%) look to influencers for guidance on anxiety, with nearly half doing the same for depression (49%) and weight loss (44%).
• Millennials also rely heavily on social media for health information, often before consulting doctors.
• Astonishingly, 17% of Americans trust influencers more than their physicians.

Clearly, influence is powerful. But here’s the question: Is the advice accurate — and safe?

The Double-Edged Sword of Social Media Health Content

On the one hand, social media offers accessibility, relatability, and immediacy. Influencers connect through personal stories and engaging short-form content. For audiences overwhelmed by medical jargon, this feels approachable. For some, it’s easier to listen to an influencer than ask their doctor a question.

On the other hand, not all advice is trustworthy. Many influencers lack formal medical training, and algorithms reward content that’s viral — not necessarily valid. Misinformation about nutrition, sleep hygiene, mental health “hacks,” or weight loss fads can spread quickly, leading to confusion, wasted money, or even serious health risks.

The Solution: Trusted Medical Content, Ready for Today’s Platforms

At a time when misinformation spreads faster than ever, organizations, platforms, and publishers have a unique opportunity: deliver expert-backed, evidence-based health information in the same spaces where people already seek advice.

That’s where we come in.

We provide trusted, licensed health content — developed and reviewed by healthcare professionals — that’s ready to be distributed across your owned and operated channels.
With our content, you can:

• Build trust by offering audiences reliable, science-backed advice.
• Launch quickly with trustworthy, medically-reviewed content that moves through approvals quickly.
• Stay relevant by meeting consumers where they already are, with the health information they’re searching for.

“The information a reader will find on Verywell Health is fact-based and vetted by medical professionals for accuracy,” says Nicole Kwan, Senior Editorial Director at Verywell Health. “Our focus is to help people confidently take the next steps in their health journey — or for their loved ones — by empowering them with the latest evidence-based research and health information.”

Let’s Make Accurate Health Advice Go Viral

The demand is clear: people want fast, accessible answers about their health. The question is whether they’ll find trustworthy information — or risky quick fixes.

By partnering with us, you can ensure the health content your audience consumes isn’t just trending — it’s true.

And if you’re thinking, “But influencers make boring health content interesting,” we get it. Our editors can do that too! We take our medically-reviewed and fact-checked health content and package it in an engaging way (think infographics, videos, workouts, digestible articles, and more). Depending on what you’re looking for — healthy recipes, guided meditations, lists — we can help you create a unique journey for your audience. They won’t have to question if the information is dependable. With our brands, they’ll know it’s right.

Ready to deliver expert-backed health content to your audience?
Let’s connect and make accurate, reliable health advice the standard on every platform.